Career Context
​
At work, the WB15 is motivated to solve complex problems in an original, innovative way. Architects want to analyze systems and ideas thoroughly to create deep understanding, and enjoy designing creative solutions to highly abstract problems. WB15s rarely have much interest in organizational traditions, preferring to forge their own path to innovation. They hate being limited by bureaucracy and rules, and are often more in tune with the theoretical soundness of their ideas than they are with the practical applications. They typically prefer to focus on creating the idea, and to leave the tedious details of implementation to someone else. WB15s work best independently or with a small team of colleagues that they perceive as smart, competent, and logical. They quickly tire of colleagues who are aggressive or overbearing, and can be dismissive of people who aren't as clever as themselves.
​
TEAMMATE​
​
WB15s are thoughtful, analytical team members who contribute a deep understanding of complex problems. They are often most interested in the theoretical questions behind the team’s goal, and can help the group to identify key principles and generate innovative ideas. They tend to engage with the vision of the team, analyzing it rationally and objectively and offering options and possibilities. WB15s do best on a team when they are given freedom to analyze logical problems in an original way. They are skilled at coming up with creative solutions, but don’t put much stock in the established way of doing things. Team members who are highly loyal to tradition may encounter friction with the WB15. Architects are typically independent thinkers who’d rather debate ideas than make small talk. They may become impatient if too much time is spent on pleasantries, and may put off team members who seek a more personal touch.
​
THE BOSS
​
In leadership positions, WB15s inspire others with their intelligence and innovative ideas. WB15 leaders are often unassuming on the surface but catch everyone's attention once they begin talking about their ideas. They generally allow their reports a lot of latitude, preferring to set the overall goal and trust their team to solve problems autonomously. WB15s enjoy exploring new possibilities and engaging in creative problem solving, but may sometimes get so caught up in the world of ideas that they neglect to lead their teams into action. They may have trouble hashing out details, and often leave it to someone else to create exact specifications. They do best leading competent, intellectually driven teams who understand their complex ideas and can fill in the details to create realistic plans of action.
​​
Genius Creative thinking and seeing possibilities. Analytical reasoning and objective decision-making. Adaptability and openness to new experiences. Reflectiveness and deep introspection. Considerate and trusting peacemaker that values harmony and altruism.
BRAND Analytical and open-minded team member who values intellectual cussion, cooperation, and exploring new ideas.
TEMPERAMENT Naturally inclined toward an altruistic or accommodating approach, supporting strong team cohesion and communication. Tendency to be trusting of others and their motives. Tendency to behave in a straightforward, compliant and modest way. Heightened capacity for getting along well with others, being helpful, and displaying emotional sensitivity and intelligence.
CAREER Conversations
WB15-b
Career Context
​
At work, the WB15 is motivated to solve complex problems in an original, innovative way. Architects want to analyze systems and ideas thoroughly to create deep understanding, and enjoy designing creative solutions to highly abstract problems. WB15s rarely have much interest in organizational traditions, preferring to forge their own path to innovation. They hate being limited by bureaucracy and rules, and are often more in tune with the theoretical soundness of their ideas than they are with the practical applications. They typically prefer to focus on creating the idea, and to leave the tedious details of implementation to someone else. WB15s work best independently or with a small team of colleagues that they perceive as smart, competent, and logical. They quickly tire of colleagues who are aggressive or overbearing, and can be dismissive of people who aren't as clever as themselves.
​
TEAMMATE​
​
WB15s are thoughtful, analytical team members who contribute a deep understanding of complex problems. They are often most interested in the theoretical questions behind the team’s goal, and can help the group to identify key principles and generate innovative ideas. They tend to engage with the vision of the team, analyzing it rationally and objectively and offering options and possibilities. WB15s do best on a team when they are given freedom to analyze logical problems in an original way. They are skilled at coming up with creative solutions, but don’t put much stock in the established way of doing things. Team members who are highly loyal to tradition may encounter friction with the WB15. Architects are typically independent thinkers who’d rather debate ideas than make small talk. They may become impatient if too much time is spent on pleasantries, and may put off team members who seek a more personal touch.
​
THE BOSS
​
In leadership positions, WB15s inspire others with their intelligence and innovative ideas. WB15 leaders are often unassuming on the surface but catch everyone's attention once they begin talking about their ideas. They generally allow their reports a lot of latitude, preferring to set the overall goal and trust their team to solve problems autonomously. WB15s enjoy exploring new possibilities and engaging in creative problem solving, but may sometimes get so caught up in the world of ideas that they neglect to lead their teams into action. They may have trouble hashing out details, and often leave it to someone else to create exact specifications. They do best leading competent, intellectually driven teams who understand their complex ideas and can fill in the details to create realistic plans of action.
Genius Creative thinking and seeing possibilities. Analytical reasoning and objective decision-making. Adaptability and openness to new experiences. Reflectiveness and deep introspection. Balanced and impartial catalyst that values cooperation and engagement.
BRAND Curious and adaptable individual who combines collaboration and autonomy, seeking logical solutions and encouraging intellectual exploration.
TEMPERAMENT Able to consistently balance altruism and accountability, and so likely to be highly respected in the workplace. Tendency to hold judgement on peers motives until revealed clearly by their actions. Tendency to balance compliance with confrontation, depending on the situation. Ability to get along well with others and to display emotional intelligence while remaining observant in group interactions with others.
Genius Creative thinking and seeing possibilities. Analytical reasoning and objective decision-making. Adaptability and openness to new experiences. Reflectiveness and deep introspection. Relentless and perfectionist operator comfortable in confrontation and challenge.
BRAND Assertive and independent-minded leader who promotes critical thinking, challenges assumptions, and fosters innovation.
TEMPERAMENT Naturally inclined toward a direct, candid and blunt approach, excelling professionally due to a single-minded focus. Tendency toward probing and investigational behaviours. At times behaviours can be described as confrontational or combative. More likely to value hard accountability than altruistic behaviours.
Career Context
​
At work, the WB15 is motivated to solve complex problems in an original, innovative way. Architects want to analyze systems and ideas thoroughly to create deep understanding, and enjoy designing creative solutions to highly abstract problems. WB15s rarely have much interest in organizational traditions, preferring to forge their own path to innovation. They hate being limited by bureaucracy and rules, and are often more in tune with the theoretical soundness of their ideas than they are with the practical applications. They typically prefer to focus on creating the idea, and to leave the tedious details of implementation to someone else. WB15s work best independently or with a small team of colleagues that they perceive as smart, competent, and logical. They quickly tire of colleagues who are aggressive or overbearing, and can be dismissive of people who aren't as clever as themselves.
​
TEAMMATE​
​
WB15s are thoughtful, analytical team members who contribute a deep understanding of complex problems. They are often most interested in the theoretical questions behind the team’s goal, and can help the group to identify key principles and generate innovative ideas. They tend to engage with the vision of the team, analyzing it rationally and objectively and offering options and possibilities. WB15s do best on a team when they are given freedom to analyze logical problems in an original way. They are skilled at coming up with creative solutions, but don’t put much stock in the established way of doing things. Team members who are highly loyal to tradition may encounter friction with the WB15. Architects are typically independent thinkers who’d rather debate ideas than make small talk. They may become impatient if too much time is spent on pleasantries, and may put off team members who seek a more personal touch.
​
THE BOSS
​
In leadership positions, WB15s inspire others with their intelligence and innovative ideas. WB15 leaders are often unassuming on the surface but catch everyone's attention once they begin talking about their ideas. They generally allow their reports a lot of latitude, preferring to set the overall goal and trust their team to solve problems autonomously. WB15s enjoy exploring new possibilities and engaging in creative problem solving, but may sometimes get so caught up in the world of ideas that they neglect to lead their teams into action. They may have trouble hashing out details, and often leave it to someone else to create exact specifications. They do best leading competent, intellectually driven teams who understand their complex ideas and can fill in the details to create realistic plans of action.
CAREER Conversations
WB15-c
