Career Context
​
At work, the WB12 wants to be hands-on and in the middle of the action. WB12s prefer an active, social work environment where they are free to be spontaneous and have fun, with co-workers who are friendly, laid-back, and enthusiastic. WB12s are pragmatic, realistic, and tuned into the needs of others. They often choose a job that allows them to be of service to people, and where they can see real, tangible results for their efforts. They are talented at solving practical, people-centered problems, and can put this skill to good use in assisting others. WB12s are keenly tuned into their senses and often have an artistic streak. They may choose careers that engage their sensual nature through food, textiles, art, or music. WB12s often want a career that allows them to move around, and generally prefer a work environment that is aesthetically pleasing.
​
TEAMMATE​
​
WB12s are fun-loving team members who bring a sense of humor to the process. WB12s simply love socializing with people, and typically see teamwork as a chance to interact and engage in a lighthearted way. They may not seem particularly driven or task-oriented to their teammates, but they keep an eye out for the needs of others, and offer assistance and support in a practical, down-to-earth way. WB12s are at their best when they can work on immediate, practical problems, without having to be too serious about the task at hand. They are good at facilitating cooperation, and often have a talent for listening to all points of view on a team with an open mind. They often see the talents that others can contribute to a team, and with their engaging enthusiasm, can get other people motivated to contribute. WB12s may be less effective on teams which are competitive rather than cooperative. They may experience friction with teammates that insist on being very task-focused and don’t leave room for fun. WB12s tend to lose interest in abstract discussions, and may have trouble with teams who spend a lot of time theorizing and little time taking action.
​
THE BOSS
​
In leadership positions, WB12s are realistic, encouraging, and enthusiastic. Their strength lies in their ability to energize and motivate a team to address immediate goals and crises. WB12 leaders are keenly observant of the moods and behavior of other people, and typically use this perceptive ability to connect with their employees and provide them with what they need to succeed. WB12s are good at building consensus and mobilizing support, but prefer to present a positive image and maintain pleasant interactions rather than get involved in disputes. They can struggle with conflict on a team, and may shy away from making difficult decisions in favor of keeping things cheerful and light. WB12s prefer to problem-solve in the present and typically dislike long-range planning. They do best when leading a supportive and cooperative team to achieve short-term, concrete results.
​​
Genius Attention to detail and practical problem-solving. Empathy and understanding of others' emotions. Adaptability and openness to new experiences. Enthusiasm and ability to energize others. Considerate and trusting peacemaker that values harmony and altruism.
BRAND Enthusiastic and sociable team member who promotes positive relationships, cooperation, and enjoyment in the workplace.
TEMPERAMENT Naturally inclined toward an altruistic or accommodating approach, supporting strong team cohesion and communication. Tendency to be trusting of others and their motives. Tendency to behave in a straightforward, compliant and modest way. Heightened capacity for getting along well with others, being helpful, and displaying emotional sensitivity and intelligence.
CAREER Conversations
WB12-b
Career Context
​
At work, the WB12 wants to be hands-on and in the middle of the action. WB12s prefer an active, social work environment where they are free to be spontaneous and have fun, with co-workers who are friendly, laid-back, and enthusiastic. WB12s are pragmatic, realistic, and tuned into the needs of others. They often choose a job that allows them to be of service to people, and where they can see real, tangible results for their efforts. They are talented at solving practical, people-centered problems, and can put this skill to good use in assisting others. WB12s are keenly tuned into their senses and often have an artistic streak. They may choose careers that engage their sensual nature through food, textiles, art, or music. WB12s often want a career that allows them to move around, and generally prefer a work environment that is aesthetically pleasing.
​
TEAMMATE​
​
WB12s are fun-loving team members who bring a sense of humor to the process. WB12s simply love socializing with people, and typically see teamwork as a chance to interact and engage in a lighthearted way. They may not seem particularly driven or task-oriented to their teammates, but they keep an eye out for the needs of others, and offer assistance and support in a practical, down-to-earth way. WB12s are at their best when they can work on immediate, practical problems, without having to be too serious about the task at hand. They are good at facilitating cooperation, and often have a talent for listening to all points of view on a team with an open mind. They often see the talents that others can contribute to a team, and with their engaging enthusiasm, can get other people motivated to contribute. WB12s may be less effective on teams which are competitive rather than cooperative. They may experience friction with teammates that insist on being very task-focused and don’t leave room for fun. WB12s tend to lose interest in abstract discussions, and may have trouble with teams who spend a lot of time theorizing and little time taking action.
​
THE BOSS
​
In leadership positions, WB12s are realistic, encouraging, and enthusiastic. Their strength lies in their ability to energize and motivate a team to address immediate goals and crises. WB12 leaders are keenly observant of the moods and behavior of other people, and typically use this perceptive ability to connect with their employees and provide them with what they need to succeed. WB12s are good at building consensus and mobilizing support, but prefer to present a positive image and maintain pleasant interactions rather than get involved in disputes. They can struggle with conflict on a team, and may shy away from making difficult decisions in favor of keeping things cheerful and light. WB12s prefer to problem-solve in the present and typically dislike long-range planning. They do best when leading a supportive and cooperative team to achieve short-term, concrete results.
Genius Attention to detail and practical problem-solving. Empathy and understanding of others' emotions. Adaptability and openness to new experiences. Enthusiasm and ability to energize others. Balanced and impartial catalyst that values cooperation and engagement.
BRAND Engaging and adaptable individual who balances collaboration and autonomy, focusing on building relationships and creating a vibrant work atmosphere.
TEMPERAMENT Able to consistently balance altruism and accountability, and so likely to be highly respected in the workplace. Tendency to hold judgement on peers motives until revealed clearly by their actions. Tendency to balance compliance with confrontation, depending on the situation. Ability to get along well with others and to display emotional intelligence while remaining observant in group interactions with others.
Genius Attention to detail and practical problem-solving. Empathy and understanding of others' emotions. Adaptability and openness to new experiences. Enthusiasm and ability to energize others. Relentless and perfectionist operator comfortable in confrontation and challenge.
BRAND Assertive and expressive leader who values personal connection, encourages individuality, and brings energy and excitement to projects.
TEMPERAMENT Naturally inclined toward a direct, candid and blunt approach, excelling professionally due to a single-minded focus. Tendency toward probing and investigational behaviours. At times behaviours can be described as confrontational or combative. More likely to value hard accountability than altruistic behaviours.
Career Context
​
At work, the WB12 wants to be hands-on and in the middle of the action. WB12s prefer an active, social work environment where they are free to be spontaneous and have fun, with co-workers who are friendly, laid-back, and enthusiastic. WB12s are pragmatic, realistic, and tuned into the needs of others. They often choose a job that allows them to be of service to people, and where they can see real, tangible results for their efforts. They are talented at solving practical, people-centered problems, and can put this skill to good use in assisting others. WB12s are keenly tuned into their senses and often have an artistic streak. They may choose careers that engage their sensual nature through food, textiles, art, or music. WB12s often want a career that allows them to move around, and generally prefer a work environment that is aesthetically pleasing.
​
TEAMMATE​
​
WB12s are fun-loving team members who bring a sense of humor to the process. WB12s simply love socializing with people, and typically see teamwork as a chance to interact and engage in a lighthearted way. They may not seem particularly driven or task-oriented to their teammates, but they keep an eye out for the needs of others, and offer assistance and support in a practical, down-to-earth way. WB12s are at their best when they can work on immediate, practical problems, without having to be too serious about the task at hand. They are good at facilitating cooperation, and often have a talent for listening to all points of view on a team with an open mind. They often see the talents that others can contribute to a team, and with their engaging enthusiasm, can get other people motivated to contribute. WB12s may be less effective on teams which are competitive rather than cooperative. They may experience friction with teammates that insist on being very task-focused and don’t leave room for fun. WB12s tend to lose interest in abstract discussions, and may have trouble with teams who spend a lot of time theorizing and little time taking action.
​
THE BOSS
​
In leadership positions, WB12s are realistic, encouraging, and enthusiastic. Their strength lies in their ability to energize and motivate a team to address immediate goals and crises. WB12 leaders are keenly observant of the moods and behavior of other people, and typically use this perceptive ability to connect with their employees and provide them with what they need to succeed. WB12s are good at building consensus and mobilizing support, but prefer to present a positive image and maintain pleasant interactions rather than get involved in disputes. They can struggle with conflict on a team, and may shy away from making difficult decisions in favor of keeping things cheerful and light. WB12s prefer to problem-solve in the present and typically dislike long-range planning. They do best when leading a supportive and cooperative team to achieve short-term, concrete results.
CAREER Conversations
WB12-c